Services
infrastructure Review
Is your current infrastructure working for you? Has your team had the opportunity to catch its breath to verify that your infrastructure is accurate, relevant, reliable, and aligned with defined processes and best practices? A holistic review helps determine whether strategies, tactics, systems, or processes should be adjusted to improve operational efficiency and consistency, support growth and engagement, and enlarge your audience.
The breadth and depth of a review can vary. Depending on your needs, the review can be a broad or minor target review (i.e., marketing vs. content; membership vs. onboarding).
Brand message
How do your consumers identify with your brand? Start by asking your internal team - what the organization does and why it matters. If their answers are inconsistent, you can bet your target audiences need a clearer picture of your brand.
Your organization has a logo, tagline, product, or service, but these express your brand. Branding is how consumers feel, think, and know your brand. Presenting your brand clearly and consistently across all communication channels is crucial. Brand building creates a unique image of the organization through campaigns and promotional strategies.
Let’s uncover what makes your organization unique, differentiates you from the competition, and defines who you are and what you want to be.
WEBSITE AUDIT
When was the last time your website was audited? Audits are recommended quarterly to provide the best user and SEO experience. The audit will review title tags, headings, meta descriptions, image size and alt tags, load page time, links, and more, bringing to light opportunities to improve your rankings.
Your website is a sales tool 24 hours a day, seven days a week. Make sure it’s working for you.
CONTENT MARKETING
Up to 94% of consumers drop communications with a copy because of irrelevant messages or promotions. Does your content generate social media engagement and rank in search engines? Most organizations are surprised that they already have content. The existing content needs to be repurposed for various channels.
When you create content that fits your target audience’s needs, answers their questions, and educates them on popular topics, your content will be a magnet for qualified leads when they search for topics related to your business. Content can transform your business.